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TIBCO Software > Case Studies > NXP Semiconductors Controls Margins with Spotfire Analytics
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NXP Semiconductors Controls Margins with Spotfire Analytics

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Predictive Analytics
Applicable Industries
  • Semiconductors
Applicable Functions
  • Sales & Marketing
  • Business Operation
Services
  • System Integration
  • Data Science Services
The Challenge
In the semiconductor industry, constant margin improvement is a common challenge, and no different for NXP Semiconductors. They have a complex sales model involving direct sales to customers and through distributor channels. Managing distributor incentives and ensuring no margin leakage across different regions was a significant challenge. The traditional, static BI environment was slow and highly dependent on IT, making it difficult to add new data columns or graphs to reports. Analysts spent more time pulling data from various sources rather than analyzing it, leading to delays in identifying and acting on outliers.
About The Customer
NXP Semiconductors is a global leader in the semiconductor industry, known for its innovative solutions in automotive, industrial, and IoT applications. The company operates with a complex sales model, selling products directly to customers and through distributor channels. NXP has a strong focus on improving margins and managing distributor incentives across different regions. The company has been a long-time customer of TIBCO, leveraging its solutions to enhance business operations. With a workforce of over 1,000 employees, NXP is committed to optimizing its business processes and staying ahead of industry challenges.
The Solution
NXP Semiconductors decided to implement TIBCO Spotfire® to address their challenges. The decision was driven by the need for real-time results and better control over their complex sales model data. Spotfire's BI self-service model allowed NXP to mashup all sales data easily, enabling quick identification of sales data outliers and better management of distributor incentives. The implementation of Spotfire also led to a significant increase in analyst productivity, as they could now spend more time on data analysis rather than data collection. Additionally, NXP experienced improved application performance, as data was readily available without slowing down transactional data systems.
Operational Impact
  • NXP can now easily mashup all sales data, ensuring no margin leakage and better control over pricing across different regions.
  • Analysts can quickly identify sales data outliers and act on them, improving overall efficiency.
  • The BI self-service model has significantly increased analyst productivity, allowing them to focus more on data analysis.
Quantitative Benefit
  • Early in the implementation phase, NXP saved $2 million by quickly identifying and acting on outliers.
  • Analysts now spend 80% of their time on data analysis, compared to only 20% before implementing Spotfire.

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