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Onfleet > Case Studies > Onfleet Boosts Thistle's Delivery Capacity by 20%
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Onfleet Boosts Thistle's Delivery Capacity by 20%

Applicable Industries
  • Buildings
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Inventory Management
  • Last Mile Delivery
The Challenge
Thistle, a meal delivery company, initially relied on a third-party company for its delivery needs. However, to gain better control over the customer experience, Thistle decided to bring the delivery function in-house. This decision required a robust delivery management infrastructure. The Thistle team recognized the need for delivery management software that could automate most delivery logistics, including routing, tracking, delivery management, and customer notifications. The challenge was to find a solution that was easy to deploy and use, while also offering all the features Thistle required to manage delivery efficiency.
About The Customer
Thistle is a meal delivery company founded in 2014 with a mission to make eating nutritious, plant-based foods incredibly convenient and accessible. Thistle delivers thousands of meals to customers throughout California each day. The company initially used a third-party company for delivery but decided to bring the function in-house to gain better control over the customer experience. Thistle's business has grown quickly, and in addition to delivering locally throughout California, it now serves the greater Las Vegas, Portland, and Seattle regions, and also ships to surrounding states.
The Solution
After evaluating various options, Thistle chose Onfleet, a SaaS offering that was simple to deploy and use, while also providing all the features Thistle needed to manage delivery efficiency. Onfleet has enabled Thistle to unlock driver accountability, which has significantly improved delivery performance. Onfleet’s intuitive mapping has allowed Thistle's existing delivery staff to accommodate 10-20 percent more deliveries per day in the same timeframe. Onfleet has also helped Thistle track and analyze data on delivery issues so they can be addressed, and service continually improved. Onfleet’s ETA calculation tool has become essential for Thistle, automating customer notifications at various stages of the delivery process.
Operational Impact
  • Onfleet has been instrumental in managing Thistle's delivery volume growth. It has made the jobs of Thistle's dispatchers infinitely easier by automating most dispatch issues, allowing managers to focus on facilitating and overseeing delivery staff. Thistle has also been able to supplement its full-time delivery team with contract staff from Wonolo during busy times, who are assigned routes and deliveries via Onfleet. This has kept Thistle's delivery operation organized, ensuring customer satisfaction and repeat business.
Quantitative Benefit
  • Onfleet has improved Thistle's On-Time Delivery rates to consistently 95+ percent.
  • Onfleet’s intuitive mapping has allowed Thistle's existing delivery staff to accommodate 10-20 percent more deliveries per day in the same timeframe.
  • Onfleet has helped Thistle track and analyze data on delivery issues for continuous service improvement.

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