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Optimizing Workflows and Enhancing Collaboration: A Case Study on Article's Implementation of Acquia DAM
Technology Category
- Functional Applications - Product Data Management Systems
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- E-Commerce
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Smart Collateral Management
Services
- System Integration
- Training
The Challenge
Article, an e-commerce furniture and decor business, has experienced significant growth since its inception in 2011, delivering products to over 1.5 million North American homes and businesses. With this growth, the need for content has also increased. However, the company faced challenges in managing their content workflows due to the lack of appropriate tools and processes. The content was scattered across various systems, making it difficult to locate the right image, often relying on memory. This lack of a centralized system strained their workflows, hindering their efficiency and productivity.
About The Customer
Article is an e-commerce business founded in 2011 that specializes in creating delightful designs for every home. Through their unique direct-to-consumer model, they offer high-quality, modern furniture and decor at exceptional value. With over 900 employees, Article has delivered products to more than 1.5 million North American homes and businesses. Their business model and commitment to quality have led to significant growth, increasing their need for content to support their operations and marketing efforts.
The Solution
To address these challenges, Article decided to invest in digital asset management (DAM) software to streamline and scale their workflows. In 2021, they implemented Acquia DAM, a system that quickly became their central source of truth for all brand and marketing content. With the help of two digital migration coordinators, all of their final assets were uploaded into the system. The company also integrated Acquia DAM with other key marketing technology tools such as Google Drive, Slack, CI-HUB, and their in-house product information management (PIM) system. These integrations infused speed across a range of content workflows, eliminating manual steps, and creating time-saving efficiencies. Additionally, Article used the Portals application of Acquia DAM to distribute content to external stakeholders and share information internally, further streamlining their operations.
Operational Impact
Quantitative Benefit
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