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Case Studies > OutSystems Generates $1.2M in Pipeline in Just Four Months

OutSystems Generates $1.2M in Pipeline in Just Four Months

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Professional Service
  • Software
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
OutSystems is in a rapidly growing industry and needs to continue its own rapid advancement while facing increasing competition. To achieve this, they must focus on acquiring new accounts and expanding business with current customers. Their solutions are evaluated by technical team members but ultimately purchased by business stakeholders, necessitating a way to reach multiple stakeholders within an account.
About The Customer
OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organizations build enterprise-grade apps and transform their business faster. OutSystems is in a red-hot growth industry and needs to continue its own rapid advancement through 2017 and beyond, while facing increasing competition.
The Solution
OutSystems teamed up with Demandbase to help align the Sales and Marketing teams, define their target account list, and deploy account-based advertising to attract the right accounts to their website and get them engaged. They segmented their funnel into three stages and across multiple regions to deliver unique and personalized messages to each segment, guiding prospects and customers through each stage of the buying process.
Operational Impact
  • Existing customers showed interest in more products.
  • 59% lift in page views.
  • 3.6X increase in content consumption from target accounts.
Quantitative Benefit
  • $1.2M newly generated pipeline from target accounts.

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