Download PDF
OYO Enhances Push Notification Delivery by 44% with MoEngage
Technology Category
- Cybersecurity & Privacy - Intrusion Detection
- Networks & Connectivity - 5G
Applicable Industries
- Equipment & Machinery
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Last Mile Delivery
- Leakage & Flood Monitoring
The Challenge
OYO, a technology-driven hospitality company, was focused on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications. However, they faced a significant challenge with the delivery rate of push notifications on Chinese OEMs such as Xiaomi devices, which were used by 17-20% of OYO users. The delivery rate was less than 30% for active users, which was a significant concern as the adoption of Xiaomi devices was growing. OYO needed to find a solution to increase the delivery rate for these devices and enhance their market scalability. They also aimed to personalize hotel recommendations to increase user interaction with relevant communication.
About The Customer
OYO Hotels and Homes, a hotel startup established in 2013, is now the world’s leading chain of hotels and homes. OYO operates in over 800 cities in 80 countries, including the U.S., Europe, U.K., India, Middle East, Southeast Asia, and Japan. As a technology-driven hospitality company, OYO focuses on delivering a seamless experience to its users by sending personalized hotel recommendations and price offers through various channels, including push notifications.
The Solution
To address these challenges, OYO partnered with MoEngage and employed smart triggered push notifications to send offers and discounts to users based on their app usage. They used MoEngage’s DPM feature to customize communication based on user actions and behavior. With MoEngage Push Amplification, OYO improved its delivery rate by 44% for Xiaomi devices and saw a 25% increase in their overall campaign notification delivery. This feature allowed the brand to deliver its push notifications to users who owned a Xiaomi or any other Chinese smartphone, even if the FCM failed, by offering a unique fallback mechanism. Once the push notifications were getting delivered, OYO used MoEngage’s Dynamic Product Messaging (DPM) to engage both active and dormant users using their search and booking history, offering the right message at the right time.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
Case Study
Robot Saves Money and Time for US Custom Molding Company
Injection Technology (Itech) is a custom molder for a variety of clients that require precision plastic parts for such products as electric meter covers, dental appliance cases and spools. With 95 employees operating 23 molding machines in a 30,000 square foot plant, Itech wanted to reduce man hours and increase efficiency.
