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Payment industry analysis to understand the market landscape

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • E-Commerce
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Demand Planning & Forecasting
  • Supply Chain Visibility
Services
  • Data Science Services
The Challenge
The client, a leading eCommerce company, wanted to understand the payment preferences in India, China, Russia, and Europe. The eCommerce and payments industry has seen significant changes over the years with the introduction of many new and innovative hassle-free payment methods. Electronic payments and digital transactions have become much more common. However, each country has specific payment preferences. The client wanted to analyze the payment industry for each country, understand the competitive landscape and emerging needs of the consumers, and evaluate current tools and technologies.
About The Customer
The customer is a leading eCommerce company operating globally. They are in the financial services industry and are interested in understanding the payment preferences in different countries. The company is looking to gain a deeper understanding of the payment industry landscape in India, China, Russia, and Europe. They aim to devise a solution that would effectively analyze the payment industry for each country, understand the competitive landscape and emerging needs of the consumers, and evaluate current tools and technologies.
The Solution
Blueocean Market Intelligence conducted comprehensive research on the financial cards and payment category within the consumer financial industry. They collected information from syndicated data sources, publicly available information, and other existing research owned and shared by the client. They then conducted detailed analysis on industry trends in India, China, Russia, and Europe, including in-depth data on market share and market size. They also focused on each country's payment market, including extensive research on major payments categories in each of the client delivery channels such as Card Payments, Cash on Delivery (CoD), Mobile Payments, and Instalment or EMI Payments.
Operational Impact
  • The client gained a deeper understanding of the payment preferences in India, China, Russia, and Europe.
  • The client was able to understand the competitive landscape and emerging needs of the consumers in these countries.
  • The client was able to evaluate current tools and technologies in the payment industry.

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