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Performance marketer Katch integrates their data with Trumpia to automate targeted messages
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Replenishment
Services
- System Integration
The Challenge
Katch, a software company and marketing agency, was facing two main challenges. Firstly, they were handling messaging for their premium clients, sending emails on their behalf. However, the performance of email marketing was not up to the mark, and Katch was looking for a solution that could provide more impact and a higher return on investment. Secondly, Katch needed a system that could sync their collected customer data with a texting provider's system to send highly targeted and relevant messages. They had invested significant resources in data acquisition, and it was crucial for them to find a provider that could utilize this data effectively.
About The Customer
Katch is an award-winning software company that enables brands to engage and monetize visitors to their website. They are known for their premium services for larger clients, where they work as a marketing agency, sending messages on their behalf. Katch's services are highly data-driven, with a focus on collecting and utilizing customer data to send highly targeted and relevant messages. Their goal is to maximize the return on investment for their clients by using the most effective marketing strategies and tools.
The Solution
Katch decided to use Trumpia’s unique Subscription API functionality to sync contacts from their database into Trumpia’s database. This allowed Katch to use the data they had collected, such as gender, income level, zip code, state, birthday, and other important data, and use Trumpia to automatically target the most relevant subscribers with the right messages at the right times. Trumpia’s system also handled the complex logic of how to engage subscribers, saving Katch's staff valuable time. By using Trumpia’s unmatched combination of API subscriber management and automation functionalities, Katch was able to significantly improve their return on investment.
Operational Impact
Quantitative Benefit
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