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Domo > Case Studies > Philz Coffee Caffeinates Its Reporting Process Thanks to Domo
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Philz Coffee Caffeinates Its Reporting Process Thanks to Domo

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Retail Store Automation
Services
  • Data Science Services
The Challenge
Philz Coffee, a coffee chain known for its personalized coffee experience, was struggling with a spreadsheet-driven reporting process that it had outgrown. As the company expanded from a single location in San Francisco’s Mission District to stores throughout California, the Washington D.C. metro area, and Chicago, the need for a more efficient and scalable reporting system became apparent. The company was spending 16 hours a month gathering all sales data into a report, a process that was not only time-consuming but also delayed the availability of crucial data for decision-making. The company needed a solution that would make reporting faster, efficient, and capable of getting into the hands of store leaders.
About The Customer
Philz Coffee is a coffee chain that offers a unique coffee experience, with every cup brewed individually by hand to each customer’s taste. The company offers more than 15 customized blends sourced from high-quality beans across the globe, converting the daily cup of coffee into a handcrafted, personalized moment. Over the past few years, Philz has expanded from a single location in San Francisco’s Mission District to stores throughout California, the Washington D.C. metro area, and Chicago. The company has over 1200 employees and more than 100 users of the Domo business intelligence tool.
The Solution
Philz Coffee turned to Domo, a business intelligence tool, to overcome its reporting challenges. Domo was implemented to connect in-store and mobile data from each location, providing real-time insights into business performance. A dashboard was launched that store leaders could use to get easy access to data such as cups sold and the most popular blends at each location. This data helped store leaders better understand their performance and make operational changes to increase sales. In addition to sales data, Philz also used Domo to monitor the customer experience across each location, tracking customer feelings and experiences in the store. The data was made available to area leaders and store leaders, facilitating productive conversations about store performance and areas for improvement.
Operational Impact
  • Eliminated 16 hours of reporting time each month, making sales data easily accessible throughout the organization.
  • Integrated sales and customer experience data, providing a comprehensive view of business performance.
  • Enabled store leaders to make operational changes to increase sales, such as making more popular blends more accessible.
Quantitative Benefit
  • Eliminated 16 hours of reporting time each month.

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