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Pixable Tracks and Monitors Facebook Metrics with Klipfolio
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Pixable, a digital media publisher and content creator, primarily uses Facebook to engage with its Millennial audience. While Facebook provides default metrics through its dashboards, Pixable wanted a more granular look at how its media is consumed and distributed through the platform. The company's revenue comes from sponsored content, and in order to maintain and grow this revenue, Pixable needed to confirm that the sponsored content was delivering traffic and return on investment to its sponsors.
About The Customer
Pixable is a digital media publisher and content creator based in New York City. The company focuses on creating personalized original content for Millennials. Pixable delivers both original and syndicated content across various platforms, including web, desktop, mobile applications, and email. In addition to content creation, Pixable also offers content marketing services to brands and advertising agencies. One of the primary channels Pixable uses to engage with its audience is Facebook.
The Solution
Pixable utilized Klipfolio to access and format data from the Facebook Graph API and Ads API into a high-level dashboard that can be drilled into. The team at Pixable checks this information on an hourly, daily, and weekly basis. This allows them to understand which content pieces are successful and which are not, and how these rankings change over time. The team has recently begun working with Klipfolio's dynamic data sources and plans to tap into multiple data sources and use multiple queries. They also plan to create a C-level dashboard of Key Performance Indicators (KPIs) using different sources of data, such as MixPanel and Google Analytics.
Operational Impact
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