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Pizza Hut Delivery's Strategic Shift Towards Greater Social and Environmental Sustainability
Technology Category
- Sensors - Environmental Sensors
Applicable Industries
- Buildings
- Education
Applicable Functions
- Logistics & Transportation
Use Cases
- Last Mile Delivery
- Outdoor Environmental Monitoring
The Challenge
Pizza Hut Delivery, a global fast-food chain, recognized the need to shift its business model towards greater social and environmental sustainability. The company wanted to contribute more to the communities in which it operates and align its product offerings with consumer and government demands for healthier options. Additionally, Pizza Hut Delivery aimed to develop a company-wide environmental sustainability strategy to minimize its impact and maximize differentiation in a crowded market. The challenge was to understand the culture, values, business essentials, and strategic direction of the company and to reconcile the top-down demands of regulations with the bottom-up desires of consumers.
About The Customer
Pizza Hut Delivery is a global fast-food chain that is part of the Yum! Brands family. The company operates in numerous countries worldwide, offering a variety of pizzas and other food items for delivery. Pizza Hut Delivery is committed to contributing to the communities in which it operates and is constantly seeking ways to improve its social and environmental sustainability. The company values its people and aims to create opportunities and greater equity for them and the communities they serve. Pizza Hut Delivery is also dedicated to meeting consumer and government demands for healthier food options and minimizing its environmental impact.
The Solution
Working closely with the Pizza Hut Delivery leadership team, Iris defined a Global Social Purpose that focuses on ways in which Pizza Hut can create opportunity and greater equity for its people and the communities they serve. This was delivered through a series of social programs to unblock barriers to progress and increase life chances for those with less, using skills development, education, and employability tools. A research-led strategy sprint was used to reset the business's food strategy, shifting to a healthier and more sustainable food proposition. The company also developed a market-specific roadmap to minimize its environmental impact, reviewing the entire value chain to identify the most important issues to address, including supply-chain sourcing, packaging, buildings, and delivery.
Operational Impact
Quantitative Benefit
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