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Stream > Case Studies > Pluang's Transformation of Investment Community Engagement with Stream Chat
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Pluang's Transformation of Investment Community Engagement with Stream Chat

Technology Category
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Finance & Insurance
Use Cases
  • Time Sensitive Networking
Services
  • System Integration
The Challenge
Pluang, a multi-asset investment platform, was seeking to replace its existing Telegram groups with an in-app messaging solution to create a more seamless user experience (UX) for its investment community. The company wanted to own the user experience from end to end, curating a more custom and centralized platform that investors could trust, engage, and convert within. The envisioned chat solution was also expected to integrate with Pluang's Salesforce CRM to streamline account and record creation for the business. With over one million active users, Pluang required a performant, reliable, and scalable chat API offering.
About The Customer
Pluang is a multi-asset investment platform on a mission to transform money management in South East Asia. The platform allows users to invest in gold, the US market, crypto, and mutual funds. Pluang Plus, an enhanced version of the platform, offers dedicated support, VIP rewards, exclusive in-app features, and more to its users. The company aims to build a trusted community of investors by providing a simple-to-use platform and a seamless user experience. With over one million active users, Pluang is committed to delivering reliable and scalable solutions that meet the needs of its vast user base.
The Solution
After evaluating several chat vendors, Pluang chose to integrate the Stream Chat API and React SDK due to its ability to scale, reliably support a high number of daily active users (DAU), and provide a rich catalog of features to improve user experience. Stream allowed Pluang to gain full access to the product during the contract approval process, enabling the company's engineers to set up their Stream Chat account and customize their dashboard early. The high-touch level of support and accommodations made by the Stream team ensured smooth onboarding. Stream's technical documentation for the chat API and React SDK was comprehensive, and the support teams provided hands-on assistance with various customizations and integrating the API with Salesforce. The in-app chat was made feature-rich and dynamic to compete with familiar messaging apps like Telegram, with features like message reactions and threads.
Operational Impact
  • The integration of Stream Chat into Pluang's platform has significantly improved the user experience, creating a more engaged and active community. The message reactions functionality has been particularly popular, giving the chat a more social and active feeling. The ability to keep group chats on topic and users safe through in-app chat moderation has also been beneficial. The integration has been broad and versatile, fulfilling all aspects of Pluang's use case, including the community-building side and CRM integration side of things. Both Pluang customers and developers have expressed satisfaction with Stream as a chat provider.
Quantitative Benefit
  • Pluang has seen its engagement rate for chat users skyrocket since implementing Stream Chat.
  • The investment platform has not only seen an increase in in-app conversions but has even doubled user engagement.
  • Users who engaged with the chat spend twice as much time in the app compared to those who do not engage.

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