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POSITIVR's Mobile Website Transformation with Marfeel
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
Services
- System Integration
The Challenge
POSITIVR, a French-speaking platform that shares inspiring, moving, and fun stories, was facing a challenge with its mobile-responsive website. The website, developed in-house using WP Touch Pro, a WordPress extension, initially met the site's need for mobile exposure. However, as traffic started to grow, the site required better customization and improved performance. The goal for the positivr.fr mobile website included improving SEO, increasing mobile traffic and time spent on its mobile and tablet sites, increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, and maximizing mobile monetization.
About The Customer
POSITIVR is a platform that shares inspiring, moving, and fun stories to a French-speaking audience. The goal is to provide its readers with a quick daily inspiration through positive news, heartening stories, and uplifting initiatives. POSITIVR writes about society, education, nature, arts, and animals. Its target audience consists of active women, aged 30-55, who are housekeepers, interested in beauty products, healthcare, and fashion, while balancing personal care, lifestyle, and family life. POSITIVR’s target audience is in France, Belgium, Quebec, and Switzerland and consists of an audience of all ages and all walks of life, looking for inspiring stories, happening everywhere around the globe.
The Solution
Marfeel built a brand new mobile website for POSITIVR, which is mobile-adaptive, native, and monetization-driven. The website takes user experience into consideration and drives deeper engagement, contributing directly to optimized ad revenue. Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/layout of content, while substantially increasing revenues. POSITIVR is planning to expand its mobile offering, following their success with the Marfeel website, and provide a native mobile app that duplicates the user experience its site currently provides.
Operational Impact
Quantitative Benefit
