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Premier Marketing “Turns and Burns” Inventory With Sage 100 ERP
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Automotive
- Electronics
Applicable Functions
- Discrete Manufacturing
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
- Training
The Challenge
Premier Marketing, a car audio system distributor, was facing challenges with its existing accounting system. The company had initially selected a DOS version of Sage 50—U.S. Edition as their accounting system, along with a parallel bookkeeping system. However, as the company grew and added a distribution services division, it needed a more robust software to manage the distribution side of the business and handle increased transaction volume. The company migrated to Sage BusinessWorks Accounting, but by 2001, the remote operations had become more sophisticated, and dial-up communications were no longer acceptable. The company needed a solution that could manage distribution, handle huge increases in transaction volume, and permit greater remote access.
About The Customer
Premier Marketing is a distributor for Panasonic, Rockford Fosgate, Crossfire, and Lightening Audio in the Southeastern states. The company sells car audio amplifiers, speakers, radios, stereos, DVD players, and mobile video equipment to retailers like CarToys. Premier Marketing is renowned for its customer service, speed, and responsiveness, and has won numerous industry awards including Panasonic’s Distributor of the Year. The company has seven locations and employs over 10 people. Ten years ago, Fred Dulaney and his partner started the company as a manufacturer’s rep company and never dreamed it would grow so big. The company added a spin-off division for distribution services, eventually stocking every product it represented.
The Solution
Premier Marketing chose Sage 100 ERP to manage all facets of its inventory, with full automation and integration with its business functions. The system checks for available stock, creates a sales order, performs invoicing, and oversees boxing and shipping through UPS. The system searches both of the company’s warehouses to create a complete order, thus saving costs associated with partial shipments. The solution also provides anytime, anywhere access to Sage 100 ERP, permitting Premier Marketing reps to tap into the system from laptops in hotel rooms. This allows the sales force to look up a particular dealer they’re visiting the next day and find out what they’ve bought, when they bought it, and what their receivables look like. They can also check inventory levels in real time and avoid having to call in about stock, or go to the manufacturer’s databases for additional details.
Operational Impact
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