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PreSales Academy Sees 84% Increase in Student Enrollment Using Mindtickle for Sales Training
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Education
Applicable Functions
- Human Resources
- Sales & Marketing
Use Cases
- Remote Collaboration
- Virtual Training
Services
- Training
The Challenge
PreSales Academy was experiencing growth and an increase in demand. More career changers were applying to the academy, leading PreSales to re-evaluate their current processes for the academy program. The majority of the academy was virtual training sessions that were scheduled at certain dates and times and all students would attend. This posed a bottleneck not only for the students, who have varying schedules and career changes, but also for the trainers and volunteer coaches, who all had to commit time. In addition, PreSales Academy started to notice inconsistency among coaches and how they provided feedback. Coaches would share one large document of feedback with over 10 parameters, becoming overwhelming for students to understand.
About The Customer
The PreSales Collective is an organization that focuses on two core areas: building a community for people within presales, such as sales engineering or solutions consulting, and providing training for career changers to get into presales or sales engineering roles through its PreSales Academy. The PreSales Academy helps career changers by providing a training program that equips them with the knowledge and resources needed to own their job search. As part of this training, PreSales Academy also provides detailed one-on-one coaching from Career Advisors, who are experienced sales engineers who volunteer their time to coach and mentor students.
The Solution
PreSales started researching platforms to support its goals of providing personalized training at scale, realistic mock interviews, and streamlined coaching. It was clear after the evaluation period that a traditional Learning Management System (LMS) would not suffice for PreSales Academy’s needs. Mindtickle was selected for its focus on revenue-generating roles, like sales engineers, with added features such as virtual role-plays and coaching that could not be supported with a traditional LMS. Now, PreSales is broken up into three stages: Stage 1 is self-paced where students ramp up and absorb all basic training on becoming a sales engineer. Stage 2 is proctored by training experts but provides a hands-on workshop experience so students can start to apply all of the learning they completed in phase one. Stage 3 focuses on preparing students for the job search.
Operational Impact
Quantitative Benefit
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