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Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Predictive Replenishment
Services
- Data Science Services
The Challenge
UPC Switzerland was facing several challenges in their marketing department. The manual collection of performance data from each campaign was time-consuming and prone to errors. There was no standardised approach to budget planning and forecasting, and the company was unable to efficiently connect data from different channels. This resulted in inconsistent and unreliable marketing reports.
About The Customer
UPC Switzerland is a leading telecommunications company in Switzerland. They offer a wide range of services including internet, television, and mobile services. The company is committed to providing high-quality services to its customers and continuously seeks to improve its operations. One of the areas they identified for improvement was their marketing department, specifically in the area of data collection and reporting. The company was facing challenges in collecting performance data from each campaign and generating reliable marketing reports. The process was manual, time-consuming, and prone to errors.
The Solution
UPC Switzerland implemented Adverity, a data analytics and automated reporting solution. This provided them with insightful reports with individual key performance figures and interactive dashboards that could be automatically shared with colleagues and other stakeholders. The performance data from all marketing channels was automatically updated daily, ensuring consistent data sources that could be easily accessed by all employees. This solution not only automated the data acquisition process but also facilitated successful analysis through automated data analysis and individual KPIs.
Operational Impact
Quantitative Benefit
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