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Case Studies > Property Management Company Registers Growth with AppFolio

Property Management Company Registers Growth with AppFolio

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
  • Business Operation
  • Facility Management
Use Cases
  • Inventory Management
  • Remote Asset Management
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
Register Real Estate was using Propertyware, but the solution was falling short of their ease-of-use expectations and need for greater efficiency. Basic tasks required too many steps to complete, resulting in inefficiencies and wasted time. Additionally, the costs for adding features to the product were high, and the solution did not provide easy owner access to statements or work orders. Register needed a more cost-effective solution that delivered greater efficiency, simple pricing, and the ability to make direct ACH deposits.
About The Customer
Register Real Estate manages a wide range of properties, including single-family homes, multi-unit complexes, low-income rentals, and luxury condos. The company is led by owner JC Register, who has extensive expertise in property management. Register's goal is to grow the company, and to achieve this, he needed a property management solution that would simplify business processes and scale with future growth. The company was previously using Propertyware but found it lacking in user-friendliness and efficiency.
The Solution
Register Real Estate switched to AppFolio Property Manager, a web-based property management software known for its simplicity, ease of use, and well-designed functionality. AppFolio met Register's requirements for a cost-effective solution with simple pricing and the ability to make direct ACH deposits. The software allows for easy input of new owners or tenants with just a few clicks and eliminates the need for tedious tasks like printing, scanning, and mailing work orders. AppFolio also offers customizable reports for better business reporting and data management.
Operational Impact
  • AppFolio's ease of use and efficiency have made it a strong selling point for winning new clients.
  • The software provides greater transparency and access to property information for owners, which is highlighted in the company's advertising.
  • AppFolio enables Register to expedite payments to owners using direct ACH deposits, a feature that is highly appreciated by clients.
Quantitative Benefit
  • Since launching a new property management division in June 2009, Register Real Estate has added 40 units.
  • Posting vacancy details now takes about 30 minutes, compared to hours previously.

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