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Bandwidth > Case Studies > ProviderTech Takes a Dose of Bandwidth’s Direct-to-Carrier Messaging API to Enhance Patient Engagement
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ProviderTech Takes a Dose of Bandwidth’s Direct-to-Carrier Messaging API to Enhance Patient Engagement

Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Healthcare & Hospitals
Applicable Functions
  • Business Operation
Use Cases
  • Remote Asset Management
Services
  • System Integration
The Challenge
ProviderTech, a rapidly growing startup, recognized a gap in patient engagement as health care delivery systems increased in size. The ability to communicate effectively with patients suffered. However, the rapid expansion and adoption of mobile technology created a unique opportunity to connect people with health care providers. ProviderTech developed a system that automatically creates and sends customized messages to patients to address individual health conditions. As its client base continued to grow, the team realized it needed a more robust and sustainable back-end platform to power the core SMS communications. ProviderTech needed the ability to provision numbers instantly paired with sufficient flexibility with its telecommunications partners to service its clients and meet business requirements.
About The Customer
ProviderTech is a mobility platform that allows health care organizations to safely and confidentially communicate with patients via text message. It gives health care and insurance providers the ability to engage patients with low-cost health care guidance and clinical support. ProviderTech’s CareSMS platform automates personalized SMS messaging to consumers. These individualized messages draw attention to specific health behaviors—around disease prevention, treatment awareness, and chronic disease management. The system initiates 1-way and 2-way communication with patients on an ongoing basis. These SMS communications allow health care providers to influence patients beyond the traditional office visits and phone calls.
The Solution
Before its direct-to-carrier relationship with Bandwidth, ProviderTech utilized several text message APIs from various vendors. Though core functionality among platforms was similar, Bandwidth offered more value and flexibility. ProviderTech built its application using Bandwidth’s Communications API. Developers were able to use Bandwidth’s network to send SMS messages with minimal programming efforts, and integrate with legacy providers, in a matter of days. Working directly with an established, licensed Tier 1 telephone carrier, and not through a reseller, has been a significant factor in ProviderTech's privacy and security reviews. There is clear visibility into the message chain of custody.
Operational Impact
  • ProviderTech has continued to grow its business and is well positioned, both technologically and financially, to continue to scale to the mass health care industry.
  • The ProviderTech team and its end users are experiencing the practical benefits of a more flexible solution in day-to-day interactions as well as new efficiencies of service delivery.
Quantitative Benefit
  • 99% of text messages are read (most in 90 seconds)

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