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Putting Marfeel to the test on Black Friday
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
The Challenge
Gizchina, a leading mobile technology media, was struggling to maintain a high-performance website that could monetize without compromising the reader experience. The standards for mobile experience were constantly evolving, and Gizchina found it challenging to keep pace with these changes. This was limiting their growth as a publication. They needed a solution that would reflect their commitment to quality and editorial integrity, without drawing resources away from their editorial team or limiting their ability to monetize their content.
About The Customer
Gizchina is a leading mobile technology media that has been in operation for over a decade. They have an audience of 3 million monthly visitors who seek impartial, knowledgeable information on Chinese phones and technology. Gizchina is committed to quality and editorial integrity, and they strive to maintain a high-performance website that meets the evolving standards of the mobile experience. They aim to monetize their website without compromising the reader experience.
The Solution
Marfeel provided a solution by transforming Gizchina’s mobile website into a high-speed Progressive Web App (PWA) that works even in unstable connections. The PWA was tested to deliver a user interface that promotes higher reader engagement and page views, customized to fit GizChina’s brand identity and house style. Marfeel also activated a Content Delivery Network (CDN) with 51 global points of presence, ensuring high-speed content delivery to readers worldwide. This solution was multi-channel, ensuring GizChina’s content was distributed with the same quality and consistency across every major platform. Marfeel integrated its programmatic platform with the mobile website, delivering advertising from high-quality, brand-safe ad networks, with optimum placements and density on every page. A Marfeel’s server-to-server header-bidding solution ensured inventory competition without latency, meaning the highest-bidding ads selected, without slowing the page down.
Operational Impact
Quantitative Benefit
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