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Qlik points way ahead for DCH
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Consumer Goods
- Pharmaceuticals
- Food & Beverage
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
- Procurement
Use Cases
- Predictive Maintenance
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
The Challenge
DCH, a leading FMCG and Pharmaceutical company, operates across 12 Asian economies and a wide range of product categories. With such a widespread operation, DCH realized that it needed to sustain a deep understanding of both its customers and its business. Gaining such insights would help it work more efficiently today and plan more comprehensively for the future. Data was the key to obtaining this business intelligence and DCH realized that to create a firm basis for the business, it needed to update its Enterprise Resource Planning solution. DCH wanted to make positive use of its ERP data so, as part of the ERP upgrade project, it sought a new reporting and data analysis solution.
About The Customer
Established in 1949, Dah Chong Hong Holdings (DCH) began as a small food trading company with warehouses in Sheung Wan. Today its operations extend across 12 Asian economies and a wide range of product categories including motor, healthcare, electrical and FMCG products. With more than 70 years of experience and deep roots across Asia, DCH touches the lives of millions of people every day and its mission is to be the best service provider in the healthcare, food, electrical appliances, and motor industries. The DCH consumer products business extends across the supply chain and includes the distribution of thousands of household favorites with a network of services spanning the entire supply chain and ensuring the highest levels of traceability, quality control, and product excellence. It is the largest agency distributor in Hong Kong with more than 500 brands of food and FMCG products under the Sims, IMSA and DCH banners.
The Solution
To make use of data from its new ERP systems, DCH implemented Qlik Sense for superior data analysis and reporting. Qlik Sense was the choice for DCH because of the clear, clean design of its comprehensive management dashboard and its ease of use, which would reduce the training burden. DCH purchased an initial 290 Qlik licenses and plans to add more in the near future. It is now being used to build reports for many different DCH brands and stores in ten countries which include mainland China, Hong Kong, and Singapore. Data virtualization and analytics specialist, Velocity Business Solutions of Hong Kong, created an architecture and framework for DCH to use Qlik Sense in its Hong Kong office and regional offices. The aim is to create a widespread basis for self-service analytics.
Operational Impact
Quantitative Benefit
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