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QlikView Provides Business Discovery for PT. Kapal Api Global’s Big Data
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
The Challenge
PT. Kapal Api Global, a manufacturer and distributor of Fast Moving Consumer Goods (FMCG), was facing performance issues when analyzing huge amounts of data (1.5 billion records, 200 million rows). There was a 2-3 week gap needed to prepare analysis, which was affecting decision making. The conventional reporting tools they were using were unable to cope with the huge data sets and frequent user changes to analytical requirements. The company has a distribution footprint that includes more than 500,000 stores nationwide, mostly consisting of small family-owned shops.
About The Customer
PT. Kapal Api Global is a manufacturer and distributor of Fast Moving Consumer Goods (FMCG). Its flagship coffee brand, Kapal Api (“Steam Ship” in Bahasa Indonesia) represents the central pillar of its business and has nationwide distribution. The company has seven business subsidiaries and engages in the manufacture, distribution and retail of coffee products. To support its next phase of growth, the company required a better understanding of its current distribution operations with plans to increase the efficiency of its manufacturing operations.
The Solution
PT. Kapal Api Global deployed QlikView to 65 employees in less than 7 weeks. QlikView provided PT. Kapal Api Global with a straightforward way to translate their reservoir of data into actionable findings. With QlikView, the company can build various apps for sales and distribution analysis, from nationwide, down to the branch level. Users can immediately assess KPIs such as the company’s sales conversion efficiency by cross-referencing costs of acquisitions to distribution volumes, something that took 2-3 weeks previously. QlikView now delivers BI reporting on over 1.5 billion records, and is centrally accessed online by over 150 users from different sites across the country.
Operational Impact
Quantitative Benefit
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