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Infobip > Case Studies > Rapido: Enhancing Customer Experience through Viber and Omnichannel Communications
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Rapido: Enhancing Customer Experience through Viber and Omnichannel Communications

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Networks & Connectivity - 5G
Applicable Industries
  • Telecommunications
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Last Mile Delivery
  • Time Sensitive Networking
The Challenge
Rapido, a fast-growing courier and parcel service provider, was facing challenges with its customer communications. The company's call center was inundated with calls from customers seeking clarification about their package delivery notifications. This was not only time-consuming for Rapido's employees but also resulted in a poor customer experience. The main issue was the limitations of using Cyrillic characters via SMS for shipping notifications, which were often unclear due to the need for abbreviations. Additionally, Rapido lacked on-demand real-time reporting, which made the process of monitoring delivery status and resolving customer complaints lengthy and inefficient. The company was in need of a new communication channel that would allow for better customer engagement and an easy transition between communication channels.
About The Customer
Rapido Express and Logistics, founded in 2001 in Bulgaria, is a rapidly expanding courier and parcel service provider. Initially, the company only covered Bulgarian territory, but it soon expanded its services to other EU countries. In November 2017, Rapido further expanded its international coverage by becoming a member of the DHL Parcel Europe Network for the import/export of land-delivered parcels. The company was facing challenges with customer communications and was in need of a solution that would improve the clarity of their package delivery notifications and enhance their customer engagement.
The Solution
To improve their customer communications and internal logistics chain, Rapido implemented an omnichannel messaging solution. The company shifted its primary communications channel from SMS to Viber, which has a much higher character limit and eliminates the need for abbreviations. This allowed Rapido to deliver clear and understandable messages about parcel deliveries. SMS was kept as a fallback option, and with Infobip's transliteration feature, Rapido could send complete SMS messages in Cyrillic letters. Infobip's reporting tool also provided real-time, cross-channel reporting, enabling Rapido to check notification delivery status at any time and quickly resolve customer complaints. This solution not only improved customer communications but also increased internal efficiency.
Operational Impact
  • The implementation of the omnichannel messaging solution greatly improved Rapido's customer communications and internal efficiency. With clear messages and no unnecessary abbreviations, customers were able to understand the notifications, leading to improved response rates. The number of calls to the call center decreased significantly, freeing up valuable time for Rapido's employees. The use of Viber as a new communication channel positively impacted Rapido's brand image, reputation, and customer satisfaction. The real-time reporting tool increased the speed of resolving customer complaints, further enhancing customer satisfaction and saving valuable time for the company.
Quantitative Benefit
  • 10-15% decrease in customer call center calls
  • 95% average parcel delivery rate
  • Real-time reporting enabled quick resolution of customer complaints

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