RealD Sees Big Picture With Information Builders’ Solutions

• Analytics & Modeling - Data-as-a-Service
• Analytics & Modeling - Real Time Analytics
• Application Infrastructure & Middleware - Data Exchange & Integration
• Application Infrastructure & Middleware - Data Visualization

• Business Operation
• Sales & Marketing

• Cloud Planning, Design & Implementation Services
• Data Science Services
• System Integration
• Testing & Certification
• Training

RealD, a leading global provider of 3D and other visual technologies for the motion picture industry, was facing the challenge of harnessing information from multiple internal and external sources to provide greater insight into all aspects of the business. They needed to aggregate data from different systems, improve the consistency and quality of that data, and visualize it through easy-to-understand dashboards, charts, and maps. The company was also struggling with organizing information among information systems, addressing the integrity of the data in those systems, and visualizing that information in a meaningful way.

RealD is a leading global provider of 3D and other visual technologies for the motion picture industry. The company also provides eyewear and other 3D technologies for consumer electronics manufacturers, content producers, and distributors. RealD is a data-driven and metrics-based organization that uses innovative business intelligence (BI) and location analytics environment to gather information from internal and public sources and visualize it in meaningful ways through intuitive dashboards, maps, charts, and reports. The company uses this data to gain a deep understanding of moviegoers in specific regions, allowing it to benchmark geographically disparate theaters with similar demographic profiles. This helps RealD optimize their 3D showings to maximize revenues.

RealD leveraged Information Builders' technologies to address their challenges. They used WebFOCUS, iWay DataMigrator, iWay Data Quality Suite, Maintain, InfoAssist, Esri adapter, Professional Services, and App Studio to aggregate data from diverse sources, optimize information consistency and quality, and enable advanced visualization through easily understood dashboards and reports. The company also used location analytics to intersect varying sets of discrete data, making information easier to interpret, understand, and retain. This helped RealD recognize patterns, dependencies, and anomalies, and make informed decisions. The company also used the iWay Data Quality Suite to scan free-form fields, perform scoring and pattern matching, and look for data that falls outside of the expected range. Once the data was validated and cleansed, users could visualize it along with Esri Tapestry data.

• Increased visibility into customers, theater performance, industry dynamics, the revenue cycle, and other aspects of the business.
• Enabled users to gather information from internal and public sources and visualize it in meaningful ways through intuitive dashboards, maps, charts, and reports.
• Improved the accuracy and trustworthiness of data used for analysis.