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Redis > Case Studies > Redis Enterprise Fuels Wizz's Global Expansion: A Case Study
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Redis Enterprise Fuels Wizz's Global Expansion: A Case Study

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
  • Buildings
  • Construction & Infrastructure
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Cybersecurity
  • Real-Time Location System (RTLS)
Services
  • Cloud Planning, Design & Implementation Services
  • Cybersecurity Services
The Challenge
Voodoo, the parent company of Wizz, a friend-finding social app designed for teens, faced a significant challenge. The app, which has over 5 million users across the United States, United Kingdom, Canada, and Australia, had to support 88,000 queries per second (QPS) during peak traffic periods. This required a resilient, high-throughput, low-latency database capable of handling hundreds of millions of users. The challenge was further compounded by the company's ambitious plans to expand the app's reach to 23 other countries around the world. The small tech team of just eight people needed a solution that was easy to deploy, manage, and maintain, while also being powerful, cost-effective, and scalable.
About The Customer
Voodoo is a leading global publisher and developer of mobile games and apps. Founded in 2013, the company has accumulated more than six billion downloads and supports 300 million active users across more than 200 games. It employs approximately 700 people in eight offices worldwide. One of Voodoo's offerings is Wizz, a friend-finding social app designed for teens. Wizz has over 5 million users across the United States, United Kingdom, Canada, and Australia, and plans to expand further. The app allows Gen Z teens to meet new people, chat, play games, and make friends, creating a new category of social entertainment. Voodoo has ambitious plans for Wizz, aiming to compete with industry leaders like Facebook and TikTok.
The Solution
Wizz turned to Redis Enterprise on Google Cloud to meet its needs. Redis Enterprise's core features such as micro caching, sharding, leaderboards, rate limiting, and PubSub enabled Wizz to create a highly available social entertainment environment that was easy to manage and use. Initially, Wizz deployed Redis in the form of Google Cloud’s Memorystore, a fully managed in-memory data store service. However, they soon realized they needed dedicated Redis support and greater capabilities to ensure even lower latency and reliable scalability as the app grew in popularity globally. As a result, they established a direct contract with Redis. Redis Enterprise stores data about messages sent, received, and read in a distributed caching engine that supports stateless application processes, minimizing duplication of cached data and virtually eliminating requests to external data sources. Wizz also uses Redis Enterprise for session management and session state monitoring.
Operational Impact
  • The adoption of Redis Enterprise has resulted in exceptional performance, uptime, and reliability for Wizz. The tech team has found the software easy to use and manage, and the direct contract with Redis has given them more control over the deployment. The team has also appreciated the technical support and higher availability for their Redis Enterprise deployments. Redis Enterprise's caching capabilities have enabled Wizz to provide real-time interactions and personalized experiences for its users. The app also uses Redis for session management and session state monitoring, ensuring stable operation. Wizz has also been able to prevent cyber attacks with Redis's rate limiting functions. The development team is considering using the Active-Active feature of Redis Enterprise to streamline communication and accelerate messaging across regions as they expand the service to additional countries.
Quantitative Benefit
  • Redis Enterprise allowed Wizz to scale from hosting 40,000 sessions per day to millions of sessions per day.
  • Redis Enterprise supports 88,000 queries per second during peak traffic periods.
  • Redis Enterprise virtually eliminates requests to external data sources, currently handling about 50 million messages per day.

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