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Reducing latency and boosting reliability and response times with dynamic web acceleration
Technology Category
- Cybersecurity & Privacy - Cloud Security
- Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Cybersecurity
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
The Challenge
As TuneUp Software GmbH expanded its customer base, latency became an issue for customers located outside of Europe. The company's business model, which is based on selling over the web, required optimising the user experience and speeding up download times. The physical distance between the server and the customer location was found to have a significant impact on performance. The company's web servers were under a lot of strain, with sub-optimal speeds and high latency levels. The company also noticed an increasing bounce rate, with users leaving the site after visiting a single page. This was particularly concerning as the company was expanding into international markets.
About The Customer
TuneUp Software GmbH is a leading provider of intelligent software tools that enable users to get optimal use of their operating systems and programs. The company was founded in 1997 by Tibor Schiemann and Christoph Laumann. The first version of TuneUp Utilities was launched in the same year. Since then, the company has included more utilities with each new version while broadening its reach into international markets. By 2003, the company was very successful in Germany and in 2004, it localised TuneUp Utilities into English, French, Dutch, and other languages. The company's suite of tools was becoming increasingly popular outside Europe and TuneUp was racing to meet this demand by expanding to South Africa, United States, Latin America and Australia, with Asia also emerging as a rich source of new customers.
The Solution
TuneUp Software GmbH implemented CDNetworks’ Dynamic Web Acceleration solution to improve data throughput and reduce latency. The solution was preconfigured, allowing for quick implementation. The global reach of the solution was a key factor in its selection, with Points of Presence (PoPs) available in the regions TuneUp was selling to, particularly in emerging markets like Asia. The solution enhanced the user experience in all target markets, making the site behave as if it were a local company with offices in those countries. The solution also proved to be reliable, freeing up internal resources and requiring minimal human intervention.
Operational Impact
Quantitative Benefit
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