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Revamping SEO Strategy: Houseplans.net's Journey to a 77% Revenue Increase
Applicable Industries
- Buildings
Applicable Functions
- Quality Assurance
Use Cases
- Traffic Monitoring
- Transportation Simulation
Services
- Testing & Certification
The Challenge
Houseplans.net, an eCommerce site selling ready-designed house plans to consumers, experienced a significant drop in revenue. This decline was suspected to be linked to Google's Panda and Penguin Algorithm updates, which had a history of causing revenue declines for online retailers. The challenge was to identify the root cause of the problem and implement necessary changes to reverse the revenue decline. An initial SEO audit revealed issues that could be addressed with a thorough link audit and cleanup. However, the challenge was not just to remove detrimental links but also to strategically build new, quality links. Additionally, a significant portion of the site's content was underperforming, which required a comprehensive content audit and cleanup.
About The Customer
Houseplans.net is an eCommerce platform that provides ready-designed house plans directly to consumers. The company operates in the online retail space, offering a wide range of house plans to cater to the diverse needs of its customers. However, the company faced a significant challenge when it experienced a sharp decline in revenue, suspected to be linked to Google's Panda and Penguin Algorithm updates. In response to this challenge, Houseplans.net sought the expertise of Inflow to help identify the root cause of the problem and implement necessary changes to reverse the revenue decline.
The Solution
Inflow, an expert team, was brought in to address the challenges faced by Houseplans.net. They began by conducting an SEO audit to uncover the root of the problem. The audit revealed that a thorough link audit and cleanup was necessary. Inflow not only cleaned up the detrimental links but also began to strategically build new, quality links. Following this, Inflow performed a Content Audit and found opportunities to improve the site quality as a whole and clean up indexation in Google. This process involved pruning underperforming content on the site, which turned out to be close to 80 percent of all product pages. After the cleanup and pruning process, the team had to wait for Google to release updates and reindex the site.
Operational Impact
Quantitative Benefit
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