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Revolutionizing Retail Operations with AI/ML: A Canadian Retail Leader's Journey
Technology Category
- Analytics & Modeling - Machine Learning
- Functional Applications - Inventory Management Systems
Applicable Industries
- Automotive
- Retail
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Demand Planning & Forecasting
- Inventory Management
The Challenge
A leading Canadian retailer, operating across automotive, hardware, sports, and leisure sectors, was grappling with the challenge of accurately predicting consumer demand and efficiently distributing inventory across its network. The retailer's demand forecasting was hampered by the lack of ability to incorporate various external demand drivers such as weather, demographics, pricing, promotions, product assortment, and location. This was particularly problematic for fashion and seasonal merchandise. Additionally, the allocation process was highly manual and relied on backward-looking information, without considering tailored allocations to stores. The stores were also running over capacity without leveraging intelligence to assist in prioritizing the distribution of new and profitable styles.
About The Customer
The customer is a leading Canadian retailer with operations spanning across various sectors including automotive, hardware, sports, and leisure. The company has a vast network of 220 brick and mortar stores, as well as E-commerce channels, and manages half a million SKUs. The retailer was facing challenges in accurately predicting consumer demand and efficiently distributing inventory across its network. The manual and backward-looking allocation process, along with the lack of intelligence in managing store capacity, were further exacerbating the issues. The company sought to leverage advanced technology to enhance its demand forecasting, inventory allocation, and store capacity management processes.
The Solution
The retailer partnered with o9, an AI platform, to enhance its demand forecasting and inventory allocation processes. With o9, the company could bring in and model various demand constraints under one platform, driving an enhanced AI/ML-based forecast for half a million SKUs across 220 brick and mortar stores, as well as E-commerce channels. The allocation process was automated and managed by exception, resulting in significant productivity gains and freeing up time for the business to focus on strategies, analysis, and inventory policies. The process leveraged ML-based forecasts, inventory strategies, and store-specific size profiles to ensure that the right items were replenished to the stores. Additionally, the retailer could manage store capacity by having full visibility into projected capacity utilization and by applying auto-correction. This was achieved by prioritizing and flowing profitable styles to stores and mitigating inventory issues.
Operational Impact
Quantitative Benefit
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