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Revolutionizing Wine Education through IoT: A Case Study of The Academy of Virtual Learning
Technology Category
- Infrastructure as a Service (IaaS) - Virtual Private Cloud
- Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Industries
- Education
- Food & Beverage
Services
- Training
The Challenge
The global wine market, estimated at $345.9 billion in 2020, is projected to reach $456.1 billion by 2027. This growth is accompanied by a surge in wine consumption, leading to an increased demand for wine education. However, traditional wine education programs can be prohibitively expensive, limiting access for many interested consumers. Furthermore, the need for physical attendance at classes can be a barrier for those with busy schedules or geographical constraints. In 2020, The Academy of Virtual Learning identified these challenges and saw a need for a fundamental change in how wine education is delivered. They aimed to develop an affordable, accessible, and flexible wine education program that could cater to everyone, from seasoned professionals seeking to deepen their expertise to novices embarking on their wine journey.
About The Customer
The customers of The Academy of Virtual Learning's wine education program are diverse, ranging from seasoned professionals in the wine industry to novices just starting their wine journey. These individuals are interested in expanding their knowledge of wine but may have been deterred by the cost and inflexibility of traditional wine education programs. They are likely to appreciate the affordability, flexibility, and convenience offered by the Academy's digital platform. The ability to purchase individual modules or complete courses allows them to tailor their learning to their specific needs and interests. Furthermore, the B2B implementation of the program also caters to businesses in the wine industry seeking to educate their staff or customers.
The Solution
The Academy of Virtual Learning partnered with CD2 Learning to create a fully mobile digital platform for wine education. CD2 Learning’s content development team worked with the Academy to develop a Wine Education catalog, consisting of 13 wine education modules. These modules can be purchased individually, as part of a regional package, or as one complete course, providing flexibility and affordability to learners. To distribute program access, The Academy of Virtual Learning leveraged CD2 Learning's eCommerce storefront. This allowed them to implement both a B2B and a direct-to-consumer B2C model, further expanding the reach of their educational programs. This innovative approach to wine education, delivered through a digital platform, made learning about wine more accessible and convenient for a wider audience.
Operational Impact
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