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Qlik > Case Studies > Riding a wave of success: Transforming operations to gain competitive advantage
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Riding a wave of success: Transforming operations to gain competitive advantage

Technology Category
  • Application Infrastructure & Middleware - Data Visualization
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
  • Procurement
Use Cases
  • Supply Chain Visibility
  • Inventory Management
Services
  • Data Science Services
The Challenge
Ocean & Earth, an Australian surf accessory company, has grown organically over the last 40 years and now uses many channels to sell its wide product range to more than 15 countries. This generates a wealth of data, but the company could not display it in a clear and usable format. The company was struggling with data visualization and needed a solution that could help them make sense of their data and use it to drive strategic decisions.
About The Customer
Ocean & Earth is an Australian surf accessory company that has been in operation for over 40 years. The company has grown organically and now sells its wide range of products through various channels to more than 15 countries. The company generates a wealth of data from its operations, but was facing challenges in displaying this data in a clear and usable format. The company needed a solution that could help them visualize their data and use it to drive strategic decisions.
The Solution
Ocean & Earth partnered with Decision Inc to replace their Excel-based system with Qlik Sense. This new solution allows Ocean & Earth to use live data to compare sales, product and location performance against KPIs and to forecast and monitor stock levels. The aim of the solution was to gain insights from data to better support sales teams and find new ways to penetrate the market. With Qlik Sense, Ocean & Earth can connect data across its different channels into a complete picture of its operations.
Operational Impact
  • Ocean & Earth can now boost customer service by ensuring that it always has sufficient stock in store.
  • With clear on-screen views, sales insights allow it to make strategic decisions and stay ahead of the competition.

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