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RingCentral's Global Communications Solution for Auction Technology Group
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Machine to Machine Payments
- Personnel Tracking & Monitoring
Services
- System Integration
The Challenge
Auction Technology Group (ATG), a global technology business operating over two continents, was facing challenges with its communication system. The company, which runs both timed online auctions and live webcast auctions, had expanded its operations from the UK into the US and digital technology products. With over 43.5 million bidders viewing their websites, listing more than 7.5 million items, and facilitating £2bn of transactions annually, ATG needed a robust and efficient communication system. The existing solution involved different phone providers on different continents along with additional providers for audio and video conferencing. This fragmented approach was not only inefficient but also costly. Marika Clemow, Director of Operations, realized that the company needed a single, global, cloud-based communications solution that could offer more features and better pricing.
About The Customer
Auction Technology Group (ATG) is a London-based company that runs four online marketplaces with 13,000 auctions a year in its Art & Antiques and Industrial & Commercial divisions. The company, founded in 1971, has facilitated £2 billion worth of secure online transactions between bidders and auctioneers. ATG has more than 43.5 million bidders view their websites, listing more than 7.5 million items and facilitating £2bn of transactions annually. The company partners with over 1,350 auctioneers and hosts 13,000 auctions per year with infrastructure that allows secure transactions, easy bidding, and comprehensive searching. ATG’s global technology business operates over two continents with a 100-person staff supporting round-the-clock customer service for the company’s ecommerce portals and SaaS products.
The Solution
ATG chose the RingCentral communications platform as their solution. RingCentral was selected due to its ability to meet all of ATG's requirements and its reputation as a leader in the field. With RingCentral Office®, ATG now has advanced telephony features such as Auto-Receptionist multi-level IVR for call routing, role-based access control to simplify management, and more. The platform also offers integration with ATG’s helpdesk software, Zendesk, as well as integration with Salesforce and Office 365. The RingCentral Mobile app allows employees on mobile devices to access all the advanced features of the system when traveling away from their offices. ATG also implemented RingCentral Meetings™ for video and audio conferencing with screen share to increase team collaboration and improve business efficiency.
Operational Impact
Quantitative Benefit
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