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Blue Yonder > Case Studies > Robinsons Supermarkets Keeps Customers at the Heart of Their Business
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Robinsons Supermarkets Keeps Customers at the Heart of Their Business

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Supply Chain Visibility
Services
  • Data Science Services
  • System Integration
The Challenge
Robinsons Supermarket, a subsidiary of Robinsons Retail Holdings Inc. (RRHI), is the second largest multi-channel retailer in the Philippines. As the business grew, venturing into new regions and adding new segments and sub-formats, their manual processes and legacy systems became too inefficient and limiting. Expansion into new regions and formats created a need to segment their customer base for customized and engaging shelf assortments. The supermarket had to ensure that the products that meet the needs of their customers are always available on shelf. An efficient and equipped supply chain process was needed to address the persistent challenge of on-shelf stock availability.
About The Customer
Robinsons Supermarket is a subsidiary of Robinsons Retail Holdings Inc. (RRHI), the second largest multi-channel retailer in the Philippines. The supermarket serves the daily needs of its customers, offering a wide range of products. As the business expanded into new regions and added new segments and sub-formats, the need for an efficient and equipped supply chain process became apparent. The supermarket's goal is to ensure that the products that meet the needs of their customers are always available on the shelf.
The Solution
Robinson decided to implement a current version of Blue Yonder’s merchandise management capabilities, having first worked with Blue Yonder 15 years previously. Robinsons can now create purchase orders with larger amounts and quantities to cater to their growing requirements, attach unlimited attributes to SKUs and stores to help provide a deeper analysis of data and assign longer reference series to transactions to avoid constant purging of records. The system has also provided improved back-end processing of data and transaction management capabilities, allowing Robinsons to focus on their customers. They now use Blue Yonder’s space planning capability to create generic planograms for each format which are incorporated with display guidelines to help stores execute proper and equitable display of appropriate assortments on-shelf.
Operational Impact
  • Improved on-shelf availability tailored to each format and customer segment
  • Increased productivity through reduced manual tasks and faster, smarter decision-making
  • Improved data analysis and transaction management to support growth and regional expansion
Quantitative Benefit
  • Streamlined processes
  • Enhanced understanding of customers
  • Efficient operational tasks and activities

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