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SABMiller's Transformation with Domo
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
SABMiller, a multinational brewing and beverage company, faced challenges in monitoring its brands due to disconnected data sources. The company operates in 80 countries and has over 200 brands, making it difficult to maintain a standardized system for all data assets. The company wanted to create a global, standardized system into which all data assets could be plugged. They also wanted to drill deeper into data for insights into the business.
About The Customer
SABMiller is a London-based, multinational brewing and beverage company. It’s brands include internationally famous beers such as Peroni Nastro Azzuro, Pilsner Urquell, Miller and Grolsch. They are the second largest brewing company by revenues and one of the world’s largest bottlers of Coca-Cola. With operations in 80 countries and over 200 brands around the world, SABMiller brings refreshment, sociability and good economic benefit to all of the ecosystem that goes around the making, supplying, selling and enjoying of beer.
The Solution
SABMiller implemented Domo, a data analytics platform, to address their challenges. The platform provided visibility into their operations, allowing them to monitor their brands in a standardized way. The platform's real-time accessibility meant that data was readily available, eliminating the need to run separate reports. Domo also enabled SABMiller to troubleshoot issues in the organization by providing a uniform approach to measurement. The system was built to ensure clear accountability and responsibility for business performance and brand performance.
Operational Impact
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