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Salesforce harnesses the power of APIs to take connected experiences to the next level
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Software
Applicable Functions
- Human Resources
- Sales & Marketing
Use Cases
- Asset Lifecycle Management
- Computer Vision
- Chatbots
Services
- System Integration
- Software Design & Engineering Services
The Challenge
Salesforce, a global leader in CRM, has grown rapidly over the years, acquiring over 70 companies. This growth has resulted in thousands of systems and massive amounts of data. The company had leveraged MuleSoft's Anypoint Platform well before acquiring the company. After the acquisition, Salesforce initiated an effort to adopt API-led connectivity to better integrate systems and data, aiming to provide connected experiences to their 150,000 customers and 49,000 employees. The company wanted to move away from point-to-point connectivity to unlock and integrate critical data across the enterprise, create a single view of their employees, automate manual HR processes, and integrate Salesforce customer accounts with the accounts of acquired companies to build a 360-degree customer view for sales teams.
About The Customer
Salesforce is a global leader in Customer Relationship Management (CRM), providing cloud-based software solutions to businesses for managing their sales, service, marketing, and more. The company has become one of the fastest-growing enterprise companies in the world, having acquired over 70 companies, including Demandware and Tableau. In 2017, Salesforce acquired MuleSoft, a platform for building application networks that connect enterprise apps, data, and devices, across any cloud and on-premises. Salesforce has a vast customer base of 150,000 customers and employs 49,000 people. The company is known for its rapid growth and the vast amount of data it handles due to its numerous systems.
The Solution
Salesforce adopted an API-led integration approach to deliver on its objectives. The company used APIs built on Anypoint Platform to unlock data and build the New Hire Wizard, a desktop and mobile app that automates onboarding and workplace provisioning by combining data from the Salesforce Platform, Salesforce Marketing Cloud, Workday, Serraview, and over 40 human resource management systems. To better integrate data from acquired companies, Salesforce built processes to map Salesforce and acquired company customer accounts by aggregating data in a Heroku DataHub. With accounts mapped one-to-one, Salesforce was able to streamline a number of sales processes. The company also built an eight-member Center for Enablement (C4E) to lead the transition to API-led integration and move away from point-to-point connectivity.
Operational Impact
Quantitative Benefit
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