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Samsung Electronics Speeds Up Time to Insights with Infotools Harmoni
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Electronics
Applicable Functions
- Business Operation
- Product Research & Development
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
The Challenge
Samsung Electronics, a major international consumer electronics manufacturer, was struggling with a slow, expensive, and inefficient method of delivering data to corporate stakeholders. The company was using static crosstab reports that often didn’t include the necessary data points, and each new report requested was costly and slow to produce. The team was reliant on an outside vendor that struggled to interpret the data. As a result, the answer to just one question from an executive team member could take weeks to deliver. By the time the data was ready, it was no longer pertinent or necessary. Their reliance on PowerPoint decks, created by agency teams to convey insights, left stakeholders with merely a static view - unable to further query the data.
About The Customer
Samsung Electronics is a major international manufacturer of consumer electronics. The company produces a wide range of products, from innovative home appliances and high-tech mobile to entertainment devices and more. The consumer electronics segment is fast-paced and significantly affected by trends such as product quality, superior innovation, design elegance, safety, and even the influence of social media. Companies in this space need to evolve to keep up with this fast-changing market. Samsung Electronics was looking to speed up its time to insights and knew they needed to take control of their research using technology.
The Solution
Samsung Electronics turned to market research technology experts, Infotools, to create a solution. The Infotools Harmoni platform is a cloud-based “data-to-delivery” software platform purpose-built for market research data – from data integration and processing to dynamic, interactive reporting visualization. Infotools worked with the company’s internal team to shape the data for seven key initiatives and pull it into Harmoni. Infotools then trained Samsung’s insights team to use the platform independently. With ongoing support for complex projects or customized reporting requirements, the partnership still meant that the company team members could be more self-sufficient. Using the power of automation and machine learning, Samsung used Harmoni to bring together data from multiple category sources into single data sets and access the insights they needed much faster. The user-friendly interface provides real-time insights based on the latest available data, presented and shared through advanced reporting, dashboards and storytelling capabilities.
Operational Impact
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