Samsung's 'Bring your A Game' Campaign: A Case Study in IoT and Social Media Integration

Samsung, building on the success of their 'Rethink Role Models' campaign and Netball partnership, wanted to further demonstrate the role social media plays in supporting sport in Australia. The challenge was to promote the launch of the new Galaxy A5 in a way that would engage both Netball superstars and sporting fans across the country. The company aimed to create an action-packed campaign that would put the mobile device at the heart of the sporting community, encouraging fans to get involved and show off their skills using the hashtag #GalaxyAGame.

The customer in this case study is Samsung, a multinational conglomerate headquartered in South Korea. Samsung is one of the world's leading manufacturers of electronic devices, including mobile phones, televisions, and home appliances. The company is known for its innovative approach to technology and its commitment to creating high-quality products that enhance the lives of its customers. In this campaign, Samsung aimed to promote the launch of its new Galaxy A5 mobile device while also supporting the sporting community in Australia. The company's innovative use of social media and IoT technology demonstrates its commitment to staying at the forefront of technological advancements and engaging with its customers in new and exciting ways.

Samsung developed a comprehensive campaign that was delivered via TV commercials, digital platforms, social media, and at game content. The centerpiece of the campaign was a 60-second spot featuring a variety of athletes showing off their skills in netball, soccer, and basketball, with the Galaxy A5 mobile at the heart of the action. The campaign called for fans to get involved and show off their skills using the hashtag #GalaxyAGame. This innovative approach leveraged the power of social media and the Internet of Things (IoT) to create a dynamic, interactive experience for fans and athletes alike. By integrating the Galaxy A5 into the campaign, Samsung was able to showcase the device's capabilities while also engaging with a broad audience of sports fans.

• The operational results of Samsung's 'Bring your A Game' campaign are not quantitatively detailed in the case study. However, the campaign's innovative use of social media and IoT technology likely resulted in increased engagement with sports fans and athletes across Australia. By integrating the Galaxy A5 into the campaign, Samsung was able to showcase the device's capabilities to a broad audience, potentially driving sales of the new device. Additionally, the campaign's call for fans to get involved and show off their skills using the hashtag #GalaxyAGame likely resulted in increased social media engagement, further raising the profile of the Galaxy A5 and Samsung's support of the sporting community in Australia.