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Samsung's Innovative IoT Marketing Strategy
Applicable Industries
- Buildings
- Cities & Municipalities
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Smart Lighting
The Challenge
Samsung was faced with the challenge of promoting its newest devices, the Samsung Galaxy S6 Edge and the Samsung Galaxy Note 5. The company wanted to create a unique and engaging marketing strategy that would not only showcase the features of these devices but also resonate with the public. The challenge was to create a campaign that would stand out in the highly competitive smartphone market and attract potential customers from all walks of life. The campaign needed to be innovative, engaging, and interactive, leveraging the 'Big On' brand platform developed by iris.
About The Customer
The customer in this case is Samsung, a multinational conglomerate known for its wide range of electronic devices, including smartphones. Samsung is recognized for its innovative products and marketing strategies. In this case, Samsung was looking to promote its newest devices, the Samsung Galaxy S6 Edge and the Samsung Galaxy Note 5. The company wanted to create a unique and engaging marketing campaign that would resonate with the public and stand out in the highly competitive smartphone market.
The Solution
Samsung launched a multi-city promotion across major cities, surprising the public with massive projections on buildings and billboard locations. The projections showcased the work of acclaimed street art talent and advocate, Meres, who created graffiti artwork in real time using Samsung's Galaxy Note 5 as his canvas and the S Pen as his brush. This innovative approach not only showcased the capabilities of the new devices but also engaged the public in a unique and interactive way. In addition, street crews in New York, Boston, Philadelphia, and Chicago offered posters and promotions, including a $0 Upfront Jump! On Demand, courtesy of T-Mobile.
Operational Impact
Related Case Studies.
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Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
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Key stakeholders are taking a comprehensive approach to rethinking smart city innovation. City leaders have collaborated through partnerships involving government, research institutions and solution providers. The Copenhagen Solutions Lab is one of the leading organizations at the forefront of this movement. By bringing together manufacturers with municipal buyers, the Copenhagen Solutions Lab has catalyzed the development and deployment of next-generation smart city innovations. Copenhagen is leveraging this unique approach to accelerate the implementation of smart city solutions. One of the primary focus areas is LED street lighting.
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The Netherlands are well-known for their inland waterways, canals, sluices and of course port activities. The Dutch Ministry of Infrastructure indicates that there are thousands of buoys and fixed items in and near water environments that would profit from IoT monitoring. One of the problems with buoys for example, is that they get hit by ships and the anchor cable breaks. Without connectivity, it takes quite some time to find out that something has happened with that buoy. Not to mention the costs of renting a boat to go to the buoy to fix it. Another important issue, is that there is no real-time monitoring of the buoys at this moment. Only by physically visiting the object on the water, one gains insight in its status.
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China Mobile Smart Parking
Smart Parking, powered by NB-IoT technology, is making it easier for drivers to find free parking spots. Cities can better manage their parking assets and maximize the revenue available to them as a result. Drivers searching for parking create congestion and pollution by circling and hunting for available parking. Smart Parking services are able to significantly ease these problems by guiding a driver directly to a parking space.
