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Avid Technology > Case Studies > Scratch Media: Enhancing Collaboration and Speed with Avid NEXIS | PRO
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Scratch Media: Enhancing Collaboration and Speed with Avid NEXIS | PRO

Technology Category
  • Sensors - Camera / Video Systems
Applicable Functions
  • Quality Assurance
Use Cases
  • Demand Planning & Forecasting
  • Time Sensitive Networking
Services
  • Testing & Certification
The Challenge
Scratch Media, a creative agency based in Carlsbad, San Diego, has been producing award-winning video and live events for renowned brands, nonprofits, and higher-education institutions for over a decade. The challenge they faced was the increasing demand to deliver high-quality content, including 4K/UHD media, faster than ever before. This was crucial for them to stay competitive in the industry. Collaboration was a significant part of their workflow, with three or four editors needing simultaneous access to shared storage using Scratch Media's five edit bays. For urgent projects, all five bays would be in use. The need for a solution that could facilitate seamless project handoffs and enable the team to work safer and smarter was evident.
About The Customer
Scratch Media is a creative agency located in the seaside town of Carlsbad, just north of San Diego. For over a decade, they have been producing award-winning video and live events for world-renowned brands, nonprofits, and higher-education institutions. Their team comprises multiple editors who often need to work simultaneously on different parts of a project to meet tight deadlines. To stay competitive in the industry, they need to deliver high-quality content, including 4K/UHD media, faster than ever before. Collaboration is a key part of their workflow, and they operate in a shared environment with five edit bays.
The Solution
Scratch Media upgraded their entire infrastructure to handle 4K/UHD media and introduced Avid NEXIS | PRO into their editorial workflow. This technology was game-changing for them, offering speed and flexibility that not only made simultaneous access to shared storage possible but also simple to implement. This allowed multiple editors to work on different parts of a sequence to meet tight deadlines and keep clients satisfied. Furthermore, the technology enabled editors to work on media while it was being uploaded, saving valuable time. Avid Elite Reseller Key Code Media assisted Scratch Media in integrating Avid NEXIS into their workflow, conducting several meetings, demonstrations, and trials over several months to ensure that Avid NEXIS would provide the required flexibility and performance.
Operational Impact
  • The introduction of Avid NEXIS | PRO into Scratch Media's workflow has significantly improved their operational efficiency. The technology has enabled seamless collaboration among the team, allowing multiple editors to work simultaneously on different parts of a project. This has been particularly beneficial for meeting tight deadlines and ensuring client satisfaction. Furthermore, the ability to work on media while it is being uploaded has saved valuable time, contributing to faster delivery of high-quality content. The flexibility and performance offered by Avid NEXIS | PRO have proven to be game-changing for Scratch Media, providing them with a competitive advantage in the industry.

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