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Case Studies > Scribd's Seamless Transition to Zendesk for Enhanced Customer Support

Scribd's Seamless Transition to Zendesk for Enhanced Customer Support

Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Professional Service
  • Software
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
Scribd's community support department was overwhelmed due to rapid growth and the limitations of their email-based support system. They faced issues with lost threads, lack of ticket tracking, and the inability to associate tickets with each other. The need for a more efficient and scalable support solution became critical as the company continued to expand its user base.
About The Customer
Scribd, headquartered in San Francisco, CA, is the world's largest social publishing and reading site. The platform allows users to share and discover a wide range of written content, from informative articles to entertaining stories, on both web and mobile devices. Scribd's mission is to liberate the written word and connect people and organizations with valuable information and ideas. The company serves a diverse audience, including teachers, students, aspiring authors, and major publishing companies, making it a significant player in the digital content space.
The Solution
Scribd chose Zendesk as their support solution based on recommendations from industry peers, including a detailed endorsement from Twitter's support manager. The implementation of Zendesk was completed within a day and a half, and the system was customized to match the look and feel of the Scribd website. Zendesk's automations and macros significantly improved the efficiency of Scribd's support operations. Incoming tickets are automatically reviewed and routed to the appropriate technician, ensuring timely and accurate responses. The hosted nature of Zendesk allows Scribd's support staff to access tickets from anywhere, enhancing their ability to provide prompt and effective service.
Operational Impact
  • Zendesk's automatic routing of tickets has eliminated countless hours of manual work, ensuring that each ticket is handled by the most qualified technician.
  • The use of over 100 Zendesk macros has streamlined the process of responding to common queries and adding tags to classify tickets.
  • The hosted solution allows Scribd's support staff to access tickets from any location, including remotely and on mobile devices, ensuring timely and attentive service.
Quantitative Benefit
  • Scribd resolves about 95% of its support tickets within one day.
  • Scribd handles up to 600 support tickets per day through Zendesk.

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