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See how easy it is to fly Azul
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Aerospace
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
The Challenge
Azul Airlines, a startup launched in 2008, has been disrupting the classic airline model by offering frequent flights to over 100 destinations in Brazil, French Guyana, and the United States. As the company grew, it realized the need to bolster the customer experience on the ground. To complement the on-the-go lifestyle, Azul needed to provide a way for their customers to conveniently book, manage, and access reservations – preferably, one that didn’t require them to be chained to a computer, waiting on hold for a customer service agent, or standing in line to check-in for their flight. Building and managing a successful mobile app presented great challenges. With scores of daily flights, Azul is dealing with a host of passengers from different countries, time zones, language groups, and so on. They needed to build an app that could cater to a diverse user pool and scale easily. Crucially, the app also had to provide customers with a convenient way to organize travel plans and seamlessly go from point A to point B. This hinged on the app’s stability and simplicity.
About The Customer
Azul Airlines is a Brazilian-American startup launched in 2008 by David Neeleman. The company's mission is to make it easier for people to travel, disrupting the classic airline model. Azul offers frequent flights to over 100 destinations in Brazil, French Guyana, and the United States. Despite being less than a decade old, Azul's fleet already numbers nearly 140 aircraft. The company recently launched a wildly popular “all-you-can-fly” air pass for American travelers. United Airlines, one of the oldest and most well-established airlines in the world, became major investors in Azul in 2015. Azul is committed to enhancing the customer experience on the ground, and to this end, they have developed a mobile app.
The Solution
To fully understand the mobile app user experience and proactively identify app failure issues, the team at Azul knew that they needed real-time intelligence. After reviewing the market, the Mobile Customer Success Team found that Apteligent met their customer-focused criteria. In no time, the Azul travel companion app was up and running with Apteligent’s mobile app intelligence. Apteligent has helped Azul support its skyrocketing success. Its mobile presence is taking off too, and month over month, Azul has experienced app download success. Now, more than half of their customers are actively using their mobile app. Azul relies on Apteligent’s mobile app intelligence for Userflows, User Views, Crash Reporting, and Service Monitoring.
Operational Impact
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