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Cloudinary > Case Studies > Sendify Streamlines Image Management and Enhances User Experience with Cloudinary
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Sendify Streamlines Image Management and Enhances User Experience with Cloudinary

Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
  • Equipment & Machinery
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Clinical Image Analysis
  • Time Sensitive Networking
The Challenge
Sendify, a logistics company based in Sweden, was in the process of building two new websites to implement new brand guidelines and improve site structures. The company wanted to incorporate images on both websites to enhance the user experience. However, managing these image assets posed a significant challenge. Images were stored in various locations, including local files on computers and different folders on Google Drive. This disorganized storage system led to developers spending up to ten minutes searching for a single image. Additionally, any transformation to the images, even minor ones, required the involvement of a graphic designer. With hundreds of images and multiple transformations for each, this process was time-consuming and hindered the daily progress on the websites.
About The Customer
Sendify is a logistics company based in Gothenburg, Sweden. It offers an online tool that simplifies logistics by creating a network for shippers and transport companies. Sendify's combination of a freight network and transport management system enables companies to compare price and delivery times between leading carriers, book and track shipments. The company was in the process of building two new websites to implement new brand guidelines and improve site structures, with a focus on enhancing the user experience through the use of images.
The Solution
To address its image management challenges, Sendify turned to Cloudinary, a cloud-based image and video management solution recommended by one of its developers. Cloudinary's tools allow web and mobile app developers to streamline media management and deliver an optimal end user experience. Sendify now stores over 4,000 images in Cloudinary. For every image uploaded, at least one transformation is performed to ensure it is optimized for the websites and minimizes load time. This integrated storage and transformation process has made Sendify's operations more organized and efficient.
Operational Impact
  • The adoption of Cloudinary has resulted in significant time savings for Sendify. Developers no longer have to spend countless hours searching for images or transforming them, as Cloudinary's integrated storage and transformation capabilities have streamlined these processes. This has not only made their operations more organized but also enabled them to find the exact images much more quickly. Furthermore, the optimization of images has ensured that Sendify's two new websites are not slowed down by unoptimized images, leading to decreased page load time and a better experience for its customers.
Quantitative Benefit
  • Over 4,000 images stored in Cloudinary
  • At least one transformation performed for every image uploaded
  • Significant reduction in image search and transformation time

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