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Six Flags Amusement Parks: Ending the Onboarding Roller Coaster
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
- Training
The Challenge
The Director of Training for Six Flags Over Texas, Jayson Maxwell, faced several challenges in onboarding employees effectively. These included high employee turnover, lack of work experience among new hires, and the need for engaging and mobile-friendly training solutions. Additionally, inconsistent WiFi necessitated a mobile app, and there was a need to ensure that learning and training took place efficiently within a short timeframe. Reporting for critical issues like safety and protecting intellectual property were also significant concerns. Overall, the goal was to establish a comprehensive knowledge base and ensure that employees were well-versed in both general park operations and specific job requirements.
About The Customer
Six Flags Entertainment Corporation is the world's largest regional theme park company, operating 20 locations across North America. With over 1,900 employees and attracting more than 25 million visitors annually, the company faces unique challenges in its Human Resource and Learning & Development processes. The workforce is primarily composed of millennials, but also includes seasonal 'second career' seniors. The company needed an effective strategy to onboard employees, ensuring they are well-trained and knowledgeable about both general park operations and specific job roles.
The Solution
To address these challenges, Six Flags turned to CD2 Learning to convert their existing onboarding processes into online solutions. The strategy involved using technology components to deliver engaging and informative onboarding programs tailored to a primarily millennial workforce. CD2 Learning's Platform was chosen for its mobile, customizable interface, which allowed the creation of bite-sized learning modules accessible via tablets. The use of tablets necessitated the installation of tightly controlled WiFi, ensuring it was used solely for training purposes. CD2 Learning developed a Learning Process Map (LPM) to organize the training content into a linear format, enhancing it with video and audio files, simulations, gamification, assessments, surveys, and polls. This approach resulted in a measurable increase in engaging lessons and active learning, allowing employees to practice and apply their skills effectively. Additionally, a mobile app was created to eliminate technical disruptions caused by weak WiFi signals, ensuring seamless access to training content both online and offline.
Operational Impact
Quantitative Benefit
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