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Twilio > Case Studies > Snagajob's Virtual Hiring Solution: A Pandemic Response
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Snagajob's Virtual Hiring Solution: A Pandemic Response

Technology Category
  • Infrastructure as a Service (IaaS) - Virtual Private Cloud
  • Sensors - Camera / Video Systems
Applicable Industries
  • Retail
  • Telecommunications
Use Cases
  • Retail Store Automation
  • Time Sensitive Networking
Services
  • System Integration
The Challenge
Snagajob, a digital job board, was facing a significant challenge during the COVID-19 pandemic. The platform, which connects businesses with a wide pool of applicants, was struggling to facilitate the hiring process under the constraints of the pandemic. The traditional mass hiring events were no longer feasible due to safety concerns. Moreover, the platform was dealing with an influx of candidates who weren't the right fit for the jobs, leading to wasted time for businesses in sorting, declining, and following up. The challenge was not only on the part of businesses but also on the part of applicants who were tired of application black holes. The team at Snagajob needed to find an innovative way to bridge the gap between qualified candidates and businesses looking to hire them, while ensuring the process was safe and efficient.
About The Customer
Snagajob is a digital job board that connects businesses with a wide pool of applicants across various industries and locations. The platform is used by workers with experience in industries like retail, restaurants, and hospitality, and ranges widely in age and digital literacy. The users vary in the kind of work they're looking for, from full-time positions with benefits to part-time and gig opportunities to supplement other income. The platform is also used by businesses and employers who rely on the service to find the right applicants. Snagajob's mission is to drive natural connections between workers and employers as quickly and efficiently as possible.
The Solution
In response to the challenge, Snagajob used Twilio Video to create a virtual platform that could effectively replace traditional mass hiring events. The platform was designed to connect qualified candidates to the right opportunities with far less friction than a traditional application process. The solution was built to be simple and reliable, facilitating interviews at scale. The integration of Twilio Video into the existing platform was crucial to ensure ease of use for the applicants and employers. The solution did not require external app downloads or installations, making the process faster and less complicated for users. The platform also adopted SMS for everything from interview reminders for candidates to notifying employers when they have new applicants. The solution allowed employers to set aside a single, convenient time to get their hiring done, saving precious time they needed to effectively run their business.
Operational Impact
  • The implementation of the virtual hiring platform has significantly improved the hiring process for both businesses and applicants. The platform has made it easier for businesses to find the right fit for their job openings without wasting time on unqualified candidates. For applicants, the platform has eliminated the frustration of application black holes, providing them with a more efficient and effective way to find job opportunities. The solution has also allowed Snagajob to fully integrate video into the connection process, further enhancing the user experience. The platform has been well-received by employers, with many continuing to use it and finding a lot of success with it. The solution has not only helped Snagajob navigate the challenges of the pandemic but has also built a lasting infrastructure for virtual hiring.
Quantitative Benefit
  • Facilitated over 2,577 interviews
  • 15-20% increase in show rates
  • Over 2 million hourly job postings for full-time, part-time and shift roles

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