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Spil Games Enables 500% ROI, Cuts Week from Reporting Timeline
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
Applicable Functions
- Discrete Manufacturing
- Product Research & Development
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
The Challenge
Spil Games, a company that publishes and distributes mobile games to over 100 million monthly users, was struggling to extract insights from its massive volumes of data. The company wanted to build dashboards based on multiple data sources quickly and easily to drive data-driven decisions on a daily basis. The data they wanted to learn more about included everything from game loading times and search engine advertising optimization, to user demographics. At the time, Spil Games already had a BI tool in place for dashboards, but it was inefficient and time-consuming, taking 44 clicks simply to update one dashboard.
About The Customer
Spil Games is a company headquartered in the Netherlands that publishes and distributes mobile games to more than 100 million monthly users. The company's portfolio includes games like Troll Face Quest, My Dolphin Show, and Uphill Rush, which are drawing in ever-more audiences, especially from mobile gaming applications. This success creates massive volumes of data, which the company wanted to leverage to improve user gaming experience and optimize their operations. The company had already deployed an HP Vertica enterprise data warehouse (EDW) as a data source for reporting, which integrated with more than 100 data sources.
The Solution
Spil Games implemented Tableau Server and Tableau Desktop to make data analysis faster, easier, and self-service. The company started with a Tableau Server license and 10 Desktop licenses, which quickly grew to 25 Desktop licenses, equivalent to about one-fifth of the company’s staff. All business-facing departments and the Spil Games leadership team use Tableau to understand their data. Some engineering departments, including payments and portal management, also rely on Tableau. The HP EDW collects data from all directions: an Event Tracker which tracks user activity on the website, the production system for user account information and payments, external sources such as advertising partners and Google Analytics. Using Tableau, the team is able to visualize and query this data almost any way they choose.
Operational Impact
Quantitative Benefit
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