Download PDF
Spirit Airlines Enhances Digital Guest Experiences with Dynatrace
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
Applicable Functions
- Maintenance
Use Cases
- Behavior & Emotion Tracking
- Leakage & Flood Monitoring
The Challenge
Spirit Airlines, a major airline operator with over 200 aircraft and serving more than 90 destinations, was looking to expand its network and enhance its customer experience. The airline's technology team manages several mission-critical applications that power the customer experience and support internal operations. These include various cloud-based online and mobile commercial applications that support customer self-service options, from booking flights and managing trips to self-check-in and baggage-tag printing. The team also oversees operational applications used to manage the fleet and maintenance crews. The challenge was to resolve issues in these applications quickly, using capabilities beyond traditional eyes-on-screen monitoring procedures. They also needed increased visibility into the customer journey and the third-party applications integrated with its services.
About The Customer
Spirit Airlines is a major airline operator that operates over 200 aircraft and serves more than 90 destinations. The airline is working to expand its network by adding brand new planes and increasing the number of destinations it flies to throughout the U.S., Latin America, and the Caribbean. With a mantra of More Go, the airline offers high-value flights at very affordable prices, while delivering an excellent guest experience. Its technology team manages many mission-critical applications that power the airline’s customer experience and support its internal operations. Spirit uses various cloud-based online and mobile commercial applications that support customer self-service options.
The Solution
To meet its ambitious growth plans and enhance the digital guest journey, Spirit Airlines turned to Dynatrace. Dynatrace's answer-driven automation and digital experience monitoring capabilities provided insight into Spirit’s hybrid technology stack and the digital guest journey. It also extended oversight of external platforms such as third-party booking websites. Spirit utilized Dynatrace’s automatic and continuous discovery capabilities to maintain constant visibility into its entire application stack. Dynatrace’s AIOps and automation capabilities eliminated the need for labor-intensive manual monitoring techniques. Dynatrace also mapped out Spirit’s internal ecosystem and external dependencies for the digital guest experience. Its synthetic monitoring capabilities played a crucial role in evaluating the performance of any third-party dependencies. With Grail, Dynatrace’s data lakehouse technology, Spirit ingested and analyzed data from various sources, including airport kiosk functionality.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Engaging Fans at one of the Largest Stadiums in the USA
Engaging and delighting fans has become the number one priority. However, the identity and behavior of fans within the stadium have been impossible to detect until Sirqul. Furthermore, standalone mobile apps historically have only seen a 5-30% penetration rate, thus leaving venues with poor data, insights and little interaction with the fan itself.This large stadium was looking for a set of recommendations to improve the fan experience, increase revenue and optimize operational efficiency based on this never seen before data.
Case Study
Greater Peace of Mind with Pentair
When severe weather hits, the potential damage to a home could be disastrous. Insurance claims for flooding damage exceed $3 billion per year in the United States, and most homeowners are not even covered for even basic water damage to carpet, drywall, electrical, furniture and personal items. Sump pumps are one of the best defenses against flood damage, but when storms knock out electricity, traditional sump pumps are rendered useless. As a seller of water management and equipment protection, Pentair sought a communication platform that will support a wide range of Pentair Internet-connected products.
Case Study
Cisco Kinetic for Oil and Gas: Refineries and Plants
The plant manager and safety teams needed a solution that provided near real-time visibility of gas detection and personnel location, with easy to understand visualization and alerting dashboards. This would enable them to improve productivity through decreasing the time taken to start work, optimize evacuation route planning, and to meet critical staff safety and compliance goals.
Case Study
MICROMEDIA’S ALERT ASSISTS AIR LIQUIDE’S SCADA SYSTEM FABVIEW
WIN-911’s partner product ALERT is a key element in the Supervisory Control and Data Acquisition (SCADA) system “FabView” from Air Liquide. Air Liquide is the second largest supplier of industrial gasses in the world. This SCADA alarm notification system is specifically designed to monitor, among other things, the distribution of gas in a semiconductor manufacturing plant located in Dresden Germany. Like most operations of its type, this facility can’t afford much downtime in its distribution facility. If ALERT detects a leak in a pipeline, the system evaluates how severe the leak is and transfers the data back to the central site or home office. Once the information is back in the main office, the SCADA alert system then transcribes the data into understandable messages to which employees can respond appropriately.
