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Sportsnet Scores Winning Customer Insights With Domo
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
The Challenge
Sportsnet, Canada’s number one sports network, connects Canadian sports fans with their favorite teams and leagues across various sports by delivering thousands of hours of live games, news, and original content each year across regional and national TV networks, radio networks, digital audio, and online streaming. One of Sportsnet’s fastest-growing products is its direct-to-consumer streaming platform, SN NOW, which provides on-demand access to live events from NHL, NBA, MLB, WWE, Bundesliga, and more. The challenge was to understand what each fan wants so they don’t miss a moment of the action. The company needed a solution to bring all its data together in one powerful visualization solution so business users could access the information they need without effort.
About The Customer
Sportsnet is Canada’s number one sports network. It connects Canadian sports fans with their favorite teams and leagues across hockey, baseball, basketball, and more by delivering thousands of hours of live games, news, and original content each year across regional and national TV networks, radio networks, digital audio, and online streaming. The company has 25,000 employees and generates a revenue of $11 billion. One of Sportsnet’s fastest-growing products is its direct-to-consumer streaming platform, SN NOW, which provides on-demand access to live events from NHL, NBA, MLB, WWE, Bundesliga, and more.
The Solution
Sportsnet uses Domo to better understand what each fan wants so they don’t miss a moment of the action. Domo’s data connectors enabled Sportsnet to seamlessly integrate all its data sources. With all their data in one place, Sportsnet was able to create a single dashboard to replace all of its daily, weekly, and monthly dashboards. This new dashboard tells a more detailed story of how the business is performing. One of the biggest game-changers for Sportsnet was the fact that they could now provide business users with self-serve analytics instead of basic reports, saving the analytics team more than 40 hours a month that used to be spent building manual reports and overseeing data pulls.
Operational Impact
Quantitative Benefit
