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Cloudflare > Case Studies > Spreading the word about the LearnThat Foundation
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Spreading the word about the LearnThat Foundation

Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
  • Education
Applicable Functions
  • Sales & Marketing
Services
  • Cloud Planning, Design & Implementation Services
The Challenge
LearnThat Foundation was facing a challenge with their website, LearnThat.org. Despite successfully driving traffic to the site, they were struggling to keep visitors engaged. The time spent by visitors on the site was low, indicating a lack of engagement and potentially leading to missed opportunities for the foundation. The foundation had heard about Cloudflare at a local meet-up and decided to sign up, hoping to improve the performance of their site and increase visitor engagement.
About The Customer
LearnThat Foundation is a nonprofit organization that supports LearnThat.org, a website offering customized vocabulary and spelling tutoring. The website operates based on a proprietary database of approximately 180,000 words. The foundation's mission is to provide educational resources to the public, but they were facing challenges in keeping visitors engaged on their website. Despite successful efforts to drive traffic to the site, the time visitors spent on the site was low, indicating a need for improved site performance.
The Solution
The foundation decided to sign up for Cloudflare, a web performance and security company. Cloudflare's service automatically started to cache static content from the LearnThat.org site all over the world, without requiring any configuration from the foundation. This was particularly beneficial as the foundation did not have the technical resources to do so. The implementation of Cloudflare led to immediate benefits. The website started to load much faster all over the world, leading to a drastic increase in page views and a significant decrease in the bounce rate.
Operational Impact
  • The website started to load much faster all over the world, improving user experience.
  • The foundation was able to focus more on interacting with visitors and focusing on their business, rather than worrying about technical issues.
  • Visitors engaged more with each other and spent more time reading on the website, no longer frustrated by slow load times.
Quantitative Benefit
  • Page views increased threefold.
  • Bounce rate dropped to less than a third.
  • The number of visitors more than doubled.

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