StatSoft Poland helps Netia SA increase customer retention

Technology Category

Analytics & Modeling - Data Mining
Analytics & Modeling - Predictive Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Services

Data Science Services
System Integration
Training

The Challenge

With plans for further development in a highly competitive telecommunications market, Netia SA decided to launch a project to increase customer retention. Netia has chosen STATISTICA Data Miner, which provides the most modern techniques to analyze data and produce predictive models to support customer maintenance activities. Due to increased competition in the telecommunications industry, it is becoming ever more important to care for current customers. Netia aims to adapt each offer to clients’ current needs and ensure satisfaction with services. The goal is to be more effective through the union with StatSoft.

About The Customer

Netia is the largest independent telecommunications operator in Poland, providing fixed-line services throughout the country. The company serves both companies and individuals, with more than 400,000 active subscriber lines as of spring 2013. Netia's digital fiber optic network enables it to offer services of a higher standard than commonly available. The company's strategy focuses on achieving growth through customer satisfaction and competitive rates while maintaining high service quality.

The Solution

The STATISTICA solution provides the means to implement Netia’s strategy through carefully targeted actions tailored to each of the hundreds of thousands of Netia customers. It’s a simple way to increase customer retention and revenue while lowering the cost of marketing campaigns. The models produced by STATISTICA will generate a list of the customers least likely to continue to use Netia’s services and, through data analysis, will identify the factors significantly influencing their decisions whether to change service providers. The knowledge gained from these models will enable Netia not only to take appropriate preventive action to reach those customers exhibiting the highest cancellation risk, but also to adjust rates and offer each client a custom-tailored solution.

Operational Impact

The STATISTICA solution allows Netia to implement its strategy through targeted actions tailored to each customer.
It helps increase customer retention and revenue while lowering marketing campaign costs.
The models identify customers least likely to continue using Netia’s services and the factors influencing their decisions.

Quantitative Benefit