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Stream Chat & Welcome: Creating Experience-First Virtual Events
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Infrastructure as a Service (IaaS) - Virtual Private Cloud
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Procurement
Use Cases
- Building Automation & Control
- Time Sensitive Networking
Services
- System Integration
The Challenge
Welcome, a fast-growing virtual event platform, was founded in May 2020 to fill a market gap for high-end virtual conferences, trade shows, and parties. The company aimed to deliver an experience-first platform that could provide meaningful human connection to online events. However, during its development, Welcome faced a significant challenge. The company needed a sophisticated, reliable in-app chat to create a stand-out event experience in the multi-billion dollar virtual events industry. Building a custom messaging feature would have taken months, preventing the virtual event application from launching at a critical time when event organizers were weighing options. Furthermore, the team was focused on innovating virtual event interfaces, not messaging functionality.
About The Customer
Welcome is a virtual event software company that was founded in May 2020. The company was established to fill a market gap for high-end virtual conferences, trade shows, and parties. Welcome aims to deliver an experience-first platform that could provide meaningful human connection to online events. The company has grown rapidly since its inception, expanding from just the co-founders to upwards of 25 employees within six months. Welcome is often described as “the Ritz-Carlton of online events” due to its intuitive event layout and next-level features such as video chat and green rooms for speakers, overlays, and more.
The Solution
To overcome this challenge, Welcome sought the help of Stream Chat. Stream Chat was chosen over other options due to its pre-built React SDK, which provided a quick path to integration, specifically due to the front-end components. Within one hour, Stream Chat was working in Welcome’s application, and it took another week to have Stream Chat functioning as the team wanted. Stream Chat provided a reliable, scalable in-app messaging solution, allowing Welcome to focus on its core differentiator: an unparalleled virtual event experience. Stream Chat's functionality, which supports gifs, image uploads, emojis, and rich links, helped set Welcome apart from their many competitors, who often only offer basic text messaging.
Operational Impact
Quantitative Benefit
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