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Stream’s Activity Feed API Boosts Real-Time Updates for Crunchbase
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Time Sensitive Networking
Services
- System Integration
The Challenge
Crunchbase, a leading provider of private-company prospecting and research solutions, was facing a challenge with its in-house feed solution. The existing system was only capable of sending daily updates to the platform’s registered users, who follow specific companies and whole markets. This was a disadvantage for salespeople who rely on timely updates for business opportunities. To provide their growing base of business development customers a competitive advantage, Crunchbase required a customizable, low-latency news feed that displayed important updates such as funding announcements, new hires, and IPOs in real-time.
About The Customer
Crunchbase is a leading provider of private-company prospecting and research solutions. It is used by salespeople, entrepreneurs, investors, and market researchers to prospect for new business opportunities. With over 60 million annual visitors, Crunchbase requires a scalable, reliable tech stack that can handle billions of API calls and updates per year. The company offers a range of paid products, from Crunchbase Starter, a self-service search and tracking functionality, to Crunchbase Pro, which helps find and close deals through relevant account recommendations, account qualification tools, and CRM integrations. The Crunchbase Enterprise plan includes even greater functionality and hands-on support for large prospecting teams.
The Solution
Crunchbase integrated Stream’s activity feed API into their system in just two months. This allowed them to send reliable, real-time updates to registered Crunchbase users. One of the key reasons Crunchbase chose Stream’s activity feed API over other feed providers was the ability to build a custom ranking function on an aggregated feed. This meant that while most posts such as product announcements and news events populated in the order they were posted, high-value posts such as important funding rounds, mergers, acquisitions, and initial public offerings were prioritized at the top of the feed. This ensured that users didn’t miss these crucial company updates. Using Stream’s Java SDK and REST API, Crunchbase was able to get the activity feed up and running on their platform in a relatively short time.
Operational Impact
Quantitative Benefit
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