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Success stories powered by Unifonic: BIMA
Technology Category
- Analytics & Modeling - Natural Language Processing (NLP)
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Chatbots
Services
- System Integration
The Challenge
BIMA, Oman’s largest insurance aggregator portal, was facing challenges in ensuring a good customer experience while protecting data and maintaining compliance in the highly competitive insurance brokerage market. The company, which accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day, needed a more efficient way to communicate with its customers. The company's legacy communication systems were not meeting its marketing and customer support requirements.
About The Customer
BIMA is Oman’s largest insurance aggregator portal that offers a range of products, including life, home, and motor insurance. The insurance broker accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day. Insurance buyers can log into BIMA’s unbiased portal, which lines up quotes from 13 insurance providers and choose the best option for them, saving lots of money and time.
The Solution
To bolster its customer experience strategy, BIMA deployed the WhatsApp Business solution from Unifonic to meet its marketing and customer support requirements. The company also uses Unifonic’s Chatbot for its customer service and support operations. BIMA has configured its bots, using Unifonics Chatbot Builder, to handle the first half of transactions, which is usually to assist users in finding information. BIMA is now gearing up to launch its B2B platform and plans to scale up the Unifonic solution to support its expansion plans.
Operational Impact
Quantitative Benefit
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