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Sunbelt Rentals: Leveraging IoT for Enhanced Customer Experience and Business Growth
Technology Category
- Cybersecurity & Privacy - Database Security
- Sensors - GPS
Applicable Industries
- Equipment & Machinery
The Challenge
Sunbelt Rentals, a leading player in the equipment rental industry and the second largest rental provider in North America, was on a mission to provide an unrivaled Customer Experience (CX) for all kinds of rental customers. The company aimed to grow from the number two equipment rental company in North America to number one. To achieve this, Sunbelt Rentals needed a growth plan that could drive and support an enterprise-wide digital transformation, with data at the core of this journey. The company faced challenges in modernizing their data integration efforts and creating a single access point for the business and developer teams to access all of their data assets.
About The Customer
Sunbelt Rentals is a leader in the equipment rental industry and the second largest rental provider in North America. The company has a vast network of more than 1,100 locations across North America and an expansive portfolio of over 500,000 product types and services. Sunbelt Rentals is committed to advancing the idea of how a company can best serve its customers, communities, and the planet. The company is on a mission to provide an unrivaled Customer Experience (CX) for all kinds of rental customers, from single rental usage to long-term, custom made turnkey solutions.
The Solution
Sunbelt Rentals chose the Denodo Platform to serve as their Enterprise Data Hub, a single centralized location that would allow all individuals to access disparate and trusted data regardless of source, location, or structure. This platform was designed to overcome the limitations of Extract, Transform, Load (ETL) processes. With Denodo, Sunbelt Rentals aimed to make data available faster to all of its existing Cloud and On-premises systems and applications. This was to support their digital transformation efforts and ensure team members have the information they need to better serve their customers. The Denodo platform also facilitated the running of targeted marketing campaigns across customer segments, and enabled the data team to easily connect, combine and deliver data views to business users for quicker insights.
Operational Impact
Quantitative Benefit
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